If you are like me than you already have an idea about what SEO is and how to use it but you may feel as I do that you don't use it very well. I decided to see what I could learn about it this morning and here is what I think I now know.
1) What is relevant today may not be tomorrow. Case in point I read in an eBook that I should sign up for Google Authorship to improve SEO. I thought fabulous I will check into that and what I found out is that Google discontinued the project in June of this year. To be fair to the author of the eBook had updated the book in 2014. So you blink things change.
2) I learned the term long tail keyword. I have forever wondered if I should use strings of keywords together or singly. Apparently when you string keywords together like "how to upcycle a t-shirt" this is called a long tail keyword. Here is the definition I found. I know this is painfully rudimentary but since I never heard the term before it was hard to know the definition.
(Long Tail Keywords) Long tail keywords are keyword phrases composed of three or more words that collectively are more specific than a single keyword. Long tail keywords are more likely to convert to sales than shorter, more generic keywords because there is less competition for them. ...
3) I learned the difference between a title tag and a post title. I haven't been using my title tags when I blog so they have defaulted to use my post title which I guess is ok if your post title has good usable keywords but not so much when they are rambaly like this sentence.
I have no idea what difference this will make but at least now I know the difference between a title tag and I post title and I will try to make sure I optimize my title tags particularly when I feel the need to have a cryptic or cleaver post title.
As a bit of an after thought I have decided to activate the recommended links button for this post. Do you find all those links to be annoying or helpful? In the photo below you can see all the words that are being recommend for links. Do they help with SEO? I sure don't know. :-)
One final note.
I use Typepad for my blogging format. If you google Typepad and SEO in the same search you will find mostly results about why you shouldn't use Typepad or how to migrate your blog to Wordpress. Discouraging but I am not ready to jump ship just yet.