My EBay Life
(A series of essays about what it is like to sell stuff on EBay)
It's probably one of Ebay's most frequently asked questions. So what is the best day to sell stuff or end your auctions? I have heard that for auctions you should try to end them on Sunday evening. I can't really comment on this since I don't do many auction style listings. I have also heard that Saturdays are one of the slowest days for sales. To be honest I never really worried about it much but recently I have started playing with the markdown manager more and more so I decided it might be prudent for me to know what were my busiest and slowest sales days in order to better incorporate the sales that I decide to run.
Briefly here is what I found:
First a few qualifying statements.
1) All data is from the last 6 months
2) All sales during this time period were Fixed Price Good Til Canceled listing.
It turns out that for me Saturday was the best day to sell items over the 6 month time period. Not only did it finish first over all but month to month it finished in the top half of the week 4 out of 6 months (2 of those months it finished first.) And the two months that it dropped into the bottom half it's lowest finish was 5th place.
Wednesday it turns out is my slowest day overall finishing last over the 6 month period and finishing in the bottom half of the month 5 out of 6 times.
This is the over all ranking from best to worst for the 6 month period with the percentage of sales for each.
1) Saturday = 16.21%
2) Thursday = 15.71%
3) Friday = 14.96%
4) Tuesday = 14.46%
5) Sunday = 13.97%
6) Monday = 13.47%
7) Wednesday = 11.22%
So what does this mean exactly? It appears that Friday, Tuesday, Sunday and Monday which are all only separated by roughly half of a percentage point could trade their ranks around quite easily. On the other had there are 5 percentage points between the top Saturday and the bottom Wednesday.
Does this mean that I should run more sales on Wednesday to try to increase sales on Wednesday? Should I spend my time listing more on Wednesdays and try to sell even more on the weekends? Does this information even matter? To be honest I don't know but I am curious now to see what the numbers will be for the rest of the year.
Thanks for stopping by and